Emotional Marketing Strategies
Simple, Fresh Marketing Ideas on how to get more sales
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Keynote Speaker, Seminars and Training
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Credible Websites = Web Sites That Work
Using Influence And Persuasion Strategies To Add Punch To Your Site
FREE: I will speak at your business meeting FREE of charge in Vancouver. Outside Vancouver, but within the GVRD there's a modest $75 fee. Other areas - contact me.
Have you ever wondered why some web sites produce lots of prospects and sales, but most sites do not? Are you happy with your results?
Customized Seminars, Workshops and Keynotes
The Washington Chamber of Commerce Executives recommends Ingvar and his unique style of teaching to any organization. Bob Green, WCCE Administrator
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Here's a chance to learn exactly what to do to make your site a compelling one, a site where people visit and stay - and respond to your offer. In today's challenging environment where dot com companies are failing in droves - you need to work smarter.
The presentations are researched and customized to address specific needs of the target group. For example, Ingvar spoke at the Canadian Education Centre Network's international conference in Halifax, NS. The seminar had standing room only, and was very specific as to what schools and colleges needed to generate student interest on their web sites.
Thank you for delivering an informative and entertaining presentation to the SMPS group. I appreciated your direct and to the point approach that allowed us more time to learn from your years of experience. Your research findings were very interesting, and useful. Many of your suggestions matched what I have suggested in-house and was an encouragement to me. N.C., Casne Engineering, Inc.
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Designed for: Anyone wanting better results from their web site. Professional web developers will benefit by learning how to create compelling sites for their clients, e-commerce executives will learn what needs to be done to transform an unproductive web site into a persuasive one.
This is a practical, no hype, just the facts session based on years of research and personal experiences. Successes and failures. Lots of failures. He has tried it all. You will learn what works and what doesn't on the web.
This is your chance to get an edge on your competitors.
You already know how to develop cool sites.
But do you know how to make them compelling?
What makes people buy on the Web?
An award winning web site? Top listings on search engines? Cheap stuff? Nope. None of that actually makes the visitor BUY. You can have 10,000 visitors coming to your cool web site and still have no buyers. It happens more often than you think. I know because I work with some of those webmasters. Here's the bottom line: people buy because they are influenced and persuaded to buy.
The purpose of this workshop is to share with you the non-HTML aspects of web design. Learn to use little known PERSUASION FACTORS to make a site compelling.
We will discuss what makes people buy from a web site. What emotional factors come into play? Why do some sites attract visitors like flies, and others gather cyberdust?
- Discover the single most important reason people do anything on the web
- Use TOP psychological influence strategies to increase response rate
- How to build credibility so visitors trust you
- Most web sites fail to retain visitors for more than 5 seconds ? learn how to make your site stick
- How you can use simple, but seldom used design strategies that will create a big "WANT" feeling
- Avoid the TOP TEN mistakes most web designers make
Bonus:
A frank discussion on how to get visitors to your site. What works and what does not.
Your seminar leader is Ingvar Grimsmo. Ingvar has over 30 years experience in business. He has worked in senior marketing/sales positions for companies such as NCR, Wang and 3M. For the past 12 years, Ingvar has been a consultant to businesses and government organizations. Recently he has been exploring the e-commerce explosion. By researching thousands of sites, good and bad he has developed a matrix of factors that excellent and profitable sites use to attract and keep visitors. He has documented his failures and successes and shares them in an entertaining way.
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Ingvar is a dynamic and entertaining speaker. Seminar attendees particularly enjoy the interaction he is known to create between participants
Comments From Recent Workshops
It's obvious your message really hit their mark. You presented in a clear, no-nonsense style that really connected with the audience who, in turn connected with you through their questions.
Robert J. Noon, Executive Director - The Vancouver Board Of Trade.
Thank you so much for speaking at the Small Business Conference. We are very appreciative of your support and involvement with the SBDC and you truly helped make this event a success! We had over 2,000 attendees overall, and the feedback from your seminars was great - good job.
Tom Dorr, Megan Watt - Small Business Development Center - Western Washington University
Excellent presentation today - you did a super job. You accomplished what you set out to do - you answered the question "how can I help you?" The problem solvers will always be winners. Once again, thank you for a host of great ideas. Iain Wyder - Pilgrim's Estate Consultants
- Ingvar is a very authentic person. I liked the interaction with participants.
- I want to know more. It was interesting from beginning to end.
- Ingvar was honest, believable, realistic. He provided real information, no hype.
- I liked the simple, day to day examples used to convey the material.
- Ingvar is dynamic, interesting and shows a depth and breadth of knowledge.
- He brings a lot of experience to the subject.
- Very informative, inspiring, motivating.
- A lot of information in a short amount of time.
- Quality information I can take away and use immediately.
- Ingvar's enthusiasm toward the subject made me pay attention.
- Great information, I liked the informal presentation.
- Interesting perspective on the way people think.
- Very open and relaxed. I felt welcome and enjoyed the informal setting.
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