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Have you ever wondered why some web
sites produce lots of prospects and sales, but most
sites do not? Are you happy with your results?
Customized Seminars, Workshops and Keynotes
The
Washington Chamber of Commerce Executives
recommends Ingvar and his unique style of teaching to
any organization. Bob Green,
WCCE Administrator |
Here's a
chance to learn exactly what to do to make your site a
compelling one, a site where people visit and stay - and
respond to your offer. In today's challenging environment
where dot com companies are failing in droves - you need to
work smarter.
The presentations are researched and customized
to address specific needs of the target group. For example,
Ingvar spoke at the Canadian Education Centre
Network's international conference in Halifax, NS. The
seminar had standing room only, and was very specific as to
what schools and colleges needed to generate student
interest on their web sites.
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Thank you
for delivering an informative and entertaining
presentation to the SMPS group. I appreciated your
direct and to the point approach that allowed us more
time to learn from your years of experience. Your
research findings were very interesting, and useful.
Many of your suggestions matched what I have suggested
in-house and was an encouragement to me. N.C., Casne Engineering, Inc. |
Designed for:
Anyone wanting better results
from their web site. Professional web developers will
benefit by learning how to create compelling sites for their
clients, e-commerce executives will learn what needs to be
done to transform an unproductive web site into a persuasive
one.
This is a
practical, no hype,
just the facts session based on years of research and
personal experiences. Successes and failures. Lots of
failures. He has tried it all. You will learn what works and
what doesn't on the web
This is your
chance to get an edge on your competitors.
You already know how to develop cool sites.
But do you know how to make them compelling?
What
makes people buy on the Web?
An award
winning web site? Top listings on search engines?
Cheap stuff? Nope. None of that actually makes the
visitor BUY. You can have 10,000 visitors coming to
your cool web site and still have no buyers. It
happens more often than you think. I know because I
work with some of those webmasters. Here's the bottom
line: people buy because they are influenced and
persuaded to buy.
The purpose of this workshop is to share with you the
non-HTML aspects of web design. Learn to use little
known PERSUASION FACTORS to make a site compelling.
We will discuss what
makes people buy from a web site. What emotional
factors come into play? Why do some sites attract
visitors like flies, and others gather cyberdust?
- Discover the
single most important reason people do anything on
the web
- Use TOP
psychological influence strategies to increase
response rate
- How to build
credibility so visitors trust you
- Most web sites
fail to retain visitors for more than 5 seconds ?
learn how to make your site stick
- How you can use
simple, but seldom used design strategies that will
create a big "WANT" feeling
- Avoid the TOP TEN
mistakes most web designers make
Bonus:
A frank discussion on how to get visitors to your
site. What works and what does not.
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Your
seminar leader is Ingvar Grimsmo. Ingvar has over
30 years experience in business. He has worked in
senior marketing/sales positions for companies
such as NCR, Wang and 3M. For the past 12 years,
Ingvar has been a consultant to businesses and
government organizations. Recently he has been
exploring the e-commerce explosion. By researching
thousands of sites, good and bad he has developed
a matrix of factors that excellent and profitable
sites use to attract and keep visitors. He has
documented his failures and successes and shares
them in an entertaining way. |
Ingvar is a dynamic
and entertaining speaker. Seminar attendees
particularly enjoy the interaction he is known to
create between participants
Comments From
Recent Workshops
It's obvious
your message really hit their mark. You presented in a
clear, no-nonsense style that really connected with
the audience who, in turn connected with you through
their questions.
Robert J. Noon, Executive Director - The Vancouver
Board Of Trade.
Thank you so much for
speaking at the Small Business Conference. We are very
appreciative of your support and involvement with the
SBDC and you truly helped make this event a success!
We had over 2,000 attendees overall, and the feedback
from your seminars was great - good job.
Tom Dorr, Megan Watt - Small
Business Development Center - Western Washington
University
Excellent
presentation today - you did a super job. You
accomplished what you set out to do - you answered the
question "how can I help you?" The problem solvers
will always be winners. Once again, thank you for a
host of great ideas.
Iain Wyder
- Pilgrim's Estate Consultants
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Ingvar is a very authentic person. I liked the
interaction with participants.
- I
want to know more. It was interesting from beginning
to end.
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Ingvar was honest, believable, realistic. He
provided real information, no hype.
- I
liked the simple, day to day examples used to convey
the material.
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Ingvar is dynamic, interesting and shows a depth and
breadth of knowledge.
- He
brings a lot of experience to the subject.
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Very informative, inspiring, motivating.
- A
lot of information in a short amount of time.
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Quality information I can take away and use
immediately.
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Ingvar's enthusiasm toward the subject made me pay
attention.
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Great information, I liked the informal
presentation.
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Interesting perspective on the way people think.
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Very open and relaxed. I felt welcome and enjoyed
the informal setting.
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Credible
Websites = Web Sites That Work