Credible Websites is the owner of an extensive network
of affiliate and advertising sites.
We have been in the information technology business since 1988 and joined the WWW fenomena when it was created around 1991. Since then we have been developing our own network of monetized websites and helping clients make the most out of their internet marketing efforts.
We are available for consultations, and on this site you will find a useful e-book on what makes a website credible and persuasive - so people act and you get get the qualified leads you want.
 Ingvar Grimsmo, Owner
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Tips to increase your website's credibility.
Do you want better results from your website?
You need to make your website visible, credible and persuasive.
Without the "Hard Sell".
The credibility of web sites is becoming an increasingly important area to understand. Competition is fierce and website vistors often make their buying decision in seconds. If a website doesn't appear credible - they move on to the next site.
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What Makes A Website Credible?
Credibility means the website is believable or trustworthy. The definitions we use to determine website credibility have a lot in common with the way we determine credibility offline: are we familiar with this person or business? Have we had previous, beneficial dealings with them? Do they come recommended by someone we trust? Does it look and feel right? This last point might be more important than we've been led to believe.
Ingvar Grimsmo
| I have been in my own business since 1988 selling, consulting and marketing with websites. No, I am not rich, but I have made a pretty good living all these years.
I have had some great successes and my share of failures. On the web I have learned that if the site is not credible - no sale. There are ways to make your website more credible. I have worked with lawyers, small businesses and professionals since 1988 and on the web since 1993 helping them get more clients from their marketing efforts.
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The credible website strategies I have developed work. I have authored dozens of published articles and given numerous talks and workshops on this subject. We also operate hundreds of custom advertising websites that have thousands of visitors per day from search engines and an incredible click-through rate of around 20%.
What can you do to improve on your website and get more qualified leads?
- Prove Credibility. The site needs to instantly show that you are real, credible and trustworthy source of services. This is probably the most neglected aspect of web design. People who search the web for your product or service have hundreds of sites they can choose between. The word 'NEXT' takes on a whole new meaning on the web. They pick the MOST CREDIBLE one. Every time. NOT the flashy one. NOT the cool one. The most credible one. Making the site credible is also not so easy. You don't want to over-sell, over-brag etc. But there are some fundamental strategies you can implement to increase website credibility drastically. We have done extensive research
- A Compelling Pitch. By using influence and persuasion strategies your site will create a strong 'want' in the visitor. This needs to be done with caution. If not, the pitch becomes a "hard sell" and will turn people off.
- A Call To Action. The visitor must have an easy way to continue the process. Your site must have a clear objective. A non-threatening one. People are trained to not believe what they read.
- SEO. It's not all about SEO. But by optimizing the site so search engines find it AND it appears on the first page is key to generate traffic. But traffic itself is not enough. You need to ensure the traffic is qualified. People wanting, willing and able to buy your product or services. SEO is not easy these days. The search engines are smarter, and competition is fierce from other sites with perhaps a bigger SEO budget than yours. But there are some strategies we use that work. And we keep up to date on search engines.
They ALL have to be there. You can have visitors (SEO) but if they don't believe your pitch you won't get the sale. You can have the strongest sales site on earth, but if no one comes.... it just takes up cyberspace.
If you are looking for someone to help your business or organization better utilize the internet to market and sell your services or products, Ingvar Grimsmo is your marketing tekkie. Ingvar recently provided attendees at the annual Washington State Chamber of Commerce Executive conference with bottom line how-to's on presenting one's organization in the most attractive light on the "Net" as he was rated tops by the attendees as a presenter. The Washington Chamber of Commerce Executives would recommend Ingvar and his unique style of teaching to your organization.
Bob Green, WCCE Administrator
It's obvious your message really hit their mark. You presented in a clear, no-nonsense style that really connected with the audience who, in turn connected with you through their questions.
Robert J. Noon - The Vancouver Board Of Trade.
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