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"If
you are a small business owner with a web site
and you want to attract more qualified leads from your website
you
need to make your website
visible, credible
and persuasive -
without
the "Hard Sell".
|
 There
are ways to make your website more credible. I have worked with
lawyers, small businesses and professionals since 1988 and on the web since 1993 helping them get more
clients from their marketing efforts. The strategies I have developed
work. I have authored dozens of
published articles and given numerous talks and workshops on this
subject. I also operate hundreds of
custom advertising websites that have thousands of visitors per day
from search engines and an incredible click-through rate of around 30%." More
info...
Ingvar Grimsmo, owner of VIP InfoServices of Vancouver, BC. |
We have a
selection
of premium .CA
domain names for sale. |
What can you do to improve on your
website and get more qualified leads?
- Prove Credibility. The site needs
to instantly show that you are real, credible and trustworthy source
of services. This is probably the most neglected aspect of web
design. People who search the web for your product or service have
hundreds of sites they can choose between. The word 'NEXT' takes on
a whole new meaning on the web. They pick the MOST CREDIBLE
one. Every time. NOT the flashy one. NOT the cool one. The most
credible one. Making the site credible is also not so easy. You
don't want to over-sell, over-brag etc. But there are some
fundamental strategies you can implement to increase website
credibility drastically. We have done extensive research
- A Compelling Pitch.
By using influence and persuasion strategies your site will create a
strong 'want' in the visitor. This needs to be done with caution. If
not, the pitch becomes a "hard sell" and will turn people off.
- A Call To
Action. The visitor must
have an easy way to continue the process. Your site must have a
clear objective. A non-threatening one. People are trained to not
believe what they read.
- SEO.
It's not all about SEO. But by optimizing the site so
search engines find it AND it appears on the first page is key to generate traffic. But traffic
itself is not enough. You need to ensure the traffic is qualified.
People wanting, willing and able to buy your product or services.
SEO is not easy these days. The search engines are smarter, and
competition is fierce from other sites with perhaps a bigger SEO
budget than yours. But there are some strategies we use that work.
And we keep up to date on search engines.
They ALL have to be there. You can
have visitors (SEO) but if they don't believe your pitch you won't get
the sale. You can have the strongest sales site on earth, but if no
one comes.... it just takes up cyberspace.
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"Ingvar is a genius at
designing websites for effective marketing of professional
services"
Thomas D. Begley, JR. Attorney At Law
"We are going back to revamp our web site!"
"You got my site up on the first 3 on MSN
in just three weeks. Very impressive."
Vaughan DeKirby, Attorney, CA |
How We can help:
-
Free Site
Review.
We will look at your site and tell you honestly if
it meets the basic test for credibility. We will give you a few tips on how
to improve. If we feel your site can benefit from my services we will
propose an action plan.
-
Credible Websites
Action Plan. It starts with a review of your marketing
goals, your objectives. Then we work on transforming your website
into a client magnet.
-
E-Book
- "What People Want"
provides fresh ideas on how to create compelling and credible sales
pitches. $14.95
- Web Site Design.
Don't have a web site? "Working on one..."? We can help. We build
straight forward, visible and compelling websites.
As part of our service we will link to your site from about a dozen
of our sites so the search engines find you. We will research and
pick the keywords for your business that stands the best chance for
high SE rankings.
For organizations:
- Free 30
minutes overview of what it means to have a credible web
site. Ideal for trade associations. Free in Vancouver. Modest fee of
$75 outside Vancouver.
-
Keynote, Seminars and
Workshops. Ingvar has shared these concepts to a number
of organizations including the US Navy Recruiting Forces and the
Canadian Education Centre Network.
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If you are looking for someone to
help your business or organization better utilize the internet to
market and sell your services or products, Ingvar Grimsmo is your
marketing tekkie. Ingvar recently provided attendees at the annual
Washington State Chamber of Commerce Executive conference with bottom
line how-to's on presenting one's organization in the most attractive
light on the "Net" as he was rated tops by the attendees as a
presenter. The Washington Chamber of Commerce Executives would
recommend Ingvar and his unique style of teaching to your
organization. Bob Green, WCCE Administrator
It's obvious your message really hit
their mark. You presented in a clear, no-nonsense style that really
connected with the audience who, in turn connected with you through
their questions. Robert J. Noon - The
Vancouver Board Of Trade. |
